Southville International School and Colleges
Southville International School and Colleges
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Services marketing : integrating customer focus across the firm /
by Zeithaml, Valarie A; Bitner, Mary Jo; Gremler, Dwayne D.
Type:
BookPublisher: Boston : McGraw-Hill/Irwin, c2006Edition: 4th ed.Description: 708 p. : ill., map ; 27 cm.ISBN: 0071244964.Subject(s): Service industries -- Marketing | Customer services | MarketingOnline resources: Publisher description | Table of contents only | Contributor biographical information
| Item type | Location | Call number | Copy | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
 Books |
College Library
General Circulation Section
College Library |
HF 5415.32 .Z48 2006 (Browse shelf) | 1 | Available | C9029 |
Includes bibliographical references and index.
C9029
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